If you run a business, be it online or offline, your goal is to avoid as much mistakes as possible.
The reason is simple – mistakes in business are EXPENSIVE!
They cost you way beyond money; they cost you your reputation, your perceived value, and hurts your bank account.
Mistakes are the reason statistics has it that over 80% of businesses fail within their first year, and even though some actually make it past their first year, they struggle for a very long time before they break even.
Now, what if I told you this one thing would help you prevent this and save you years and months of toiling in vain?
You want to know what it is?
Then listen carefully…
You are in business because you have a solution to a problem.
This solution you have is for those who have that problem – we call them your customers or potential customers, as the case may be.
Those customers are willing to do anything to have that solution, because in most cases, their life (finances, peace of mind, or family) depends on it.
Now, here’s the tricky part…
Most times, you find that those potential customers don’t seem to need your solution, even though it’s very clear they have the problem.
So if those potential customers who need your solution are not buying your solution, you have a problem. That problem is that you’re making THIS one mistake:
You. Are. Not. Listening. To. Them!
Yes! You are not listening to your customers or potential customers.
But how do you listen to someone who hasn’t even given you audience? I know, right?
Well, there are several ways to do just that:
- Read their honest reviews on various platforms online.
Go to Amazon for instance, type in the keyword related to your niche, and go through reviews from people who bought the solution you have.
Focus on the negative reviews – this is gold!
Those negative reviews tell you the real problem and give you more clarity about what to do to stand out.
- Use polls/questionnaires with an incentive attached
Offer something for free in return for their honest review via a poll or short questionnaire. Make sure you ask short and straight to the point questions and more importantly, make it a yes/no type of response.
You don’t want to bore them with writing two paragraphs to air their thoughts, do you?
You can conduct this poll on Facebook, via email, or any other platform you can find your potential customers.
- Read comments on popular blogs and authority sites
Go to Google and search your keyword(s). Go through the first 10 results and see if you could find blog comments and complaints related to what you do.
Over the years, I have used blog comments to create products that sell like crack. You should do the same.
Listening to your customers is the best way to quickly understand them so you can provide the exact solution they need.
By listening, I do not mean reading only comments that provide validation (this is good as well), but even better, focus on the negative reviews using the 3 methods I listed earlier.
Lastly, do not forget this – the reason “your customers are always right” is because without them, you do not have a business!
Treat them right, listen to them, and you’d have a thriving business that pays you for years to come.
I wish you the very best in your business!
Do you have questions or need advice on how to start and scale your business? Then shoot us an email via firstname.lastname@example.org
We look forward to hearing from you.